Kenya Ranked as Africa’s Most Coveted Destination

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Kenya has been ranked top by British holidaymakers as one of the most coveted African destinations for UK citizens.

Renowned for its enthralling safaris, Kenya is once again one of the most sought-after African places for British nationals.

Despite popularity swings over the past ten years, the nation is once again listed as one of the favorite countries in a survey by The Telegraph.

The impact of terror attacks in Nairobi between 2013 and 2019 cannot be overlooked when considering the shifts in voting.

Kenya fell from ninth to position 22 in 2014, and from position 10 in 2018 to position 22 in 2019.

But Kenya returned to the spotlight in 2023 with fresh admiration.

The Maasai Mara continues to captivate visitors with its abundant wildlife and warm hospitality, securing a position as one of the world’s finest destinations for those seeking an immersive wildlife-focused holiday — especially during the awe-inspiring Great Migration season.

Additionally, Kenya offers high-quality beach resorts along its Indian Ocean coastline while boasting direct flights from London.

The Telegraph Travel Awards titled Revealed: The World’s Most Beloved Country provides valuable insights into the UK’s travel preferences.

Every year, The Telegraph readers cast their votes for their preferred corner of the globe — a testament that provides invaluable insight into where the UK chooses to explore as a nation and what appeals most to the nation.

These results encompass an extensive range of categories within The Telegraph Travel Awards — encompassing everything from airlines and cruise operators to hotel groups and ski companies.

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