Sports Cabinet Secretary Ababu Namwamba has urged corporate entities to join forces with sports federations and events to elevate Kenya’s sports industry to new heights. Speaking at a press conference, Ababu emphasized the crucial role of corporate partnerships in maintaining high standards in sports and driving growth in the sector.
“We are keen on attracting investments and forging transformational partnerships both domestically and globally to steer sports in the country to the next level,” stated Ababu Namwamba.
Highlighting the business potential of sports, Ababu urged corporate entities to capitalize on the success of Kenyan athletes to expand their businesses and markets. “We want you to look at sports in the context of shared prosperity. There is no doubt the number of eyeballs that sporting platforms present is quite incredible,” he added.
The Sports Cabinet Secretary also emphasized the immeasurable value for corporates who identify with sports and called on businesses to perceive sport as a beneficial entity for the public.
As Kenya gears up for a busy sporting calendar in 2024, including the Paris Olympics and the All Africa Games, Ababu emphasized the government’s commitment to facilitating partnerships between corporate entities and the sports industry. He also highlighted the availability of tax breaks and incentives for businesses engaging in sports partnerships.
“We help the corporate companies achieve considerable market share through sports partnerships. It’s not only just about asking for money, but to offer you an enabling environment to do business,” stated Ababu.
Recognizing the contributions of companies such as Safaricom, KCB Bank, SportPesa, and Cfao Motors, Ababu expressed appreciation for their continued support of the Kenyan sporting ecosystem.
