In a significant boost to the creative economy, Equity Bank has announced a Sh100 million investment in the Kenya Music Festival, committing Sh25 million annually over the next four years. This partnership, revealed during this year’s festival in Eldoret, aims to nurture talent and spur cultural growth.
Equity Bank CEO James Mwangi stated, “As a partner of the Kenya Music Festival, we contributed Sh25 million for this year’s festival and will continue our support with Sh25 million each year.” He added that the collaboration highlights the bank’s commitment to educational initiatives and the power of music as a driver of positive change.
The festival, themed “Talent Development for Growth of the Creative Economy,” showcased the talent of young performers through traditional songs, dances, poetry, and public speaking. Mwangi said, “Interacting with learners from the zonal to the national level was a rewarding experience, showcasing their creativity and problem-solving skills.”
Education PS Belio Kipsang emphasized the event’s impact on youth development, saying, “Our collaboration with partners reflects a shared commitment to nurturing talent and providing opportunities for young Kenyans.”
The gala culminated in awards presented to standout performances, with President William Ruto in attendance. This annual celebration not only highlights Kenya’s vibrant talent but also reinforces the significance of arts in education and personal growth.
Equity Bank reiterated its dedication to advancing education and creating transformative opportunities through its Wings to Fly and Elimu programs.
