Kenya! We are a country of breathtaking beauty, with our breathtaking wildlife parks, the majestic Mount Kenya, the pristine beaches, the awe-inspiring great wildebeest migration.
We’re home to rich cultures, scenic landscapes, world-class athletes, warm weather all year round and incredible stories to tell.
We stand at a moment of extraordinary promise. Our tourism numbers tell an uplifting story—a story of resilience, growth, and the boundless potential of our nation. These figures are not just numbers, they represent opportunities—opportunities to empower our youth, create jobs, and drive economic transformation.
But let us be clear: beyond these achievements because much more is demanded of us. If we are to truly transform this industry and leave behind a legacy that future generations will be proud of, we must rise to meet this moment with courage, unity, and an unwavering commitment to peace.
Tourism thrives where peace prevails. It is peace that invites the world to experience the beauty of Kenya. It is peace that fosters trust, 1collaboration, and innovation. And it is peace that allows our youth to dream bigger, work 1harder, and achieve more.
So today, we call on every Kenyan to protect this promise.
Let us reject division and destruction. Let us refuse to be used as tools for selfish interests. Instead, let us stand together as one people, united by a shared vision of progress and prosperity.
The future of our tourism industry—and the opportunities it holds for our youth—depends on the choices we make today. Let us choose dialogue over discord. Let us choose hope over fear. And let us choose peace, not just as a necessity, but as a legacy we proudly pass on to the next generation.
Kenya, this is our moment. Let us rise for peace. Let us thrive for peace. Together, we can build a brighter future for all with hope and determination.
Rebecca Miano is the CS for Tourism- Kenya.
